INTRODUCTION
Financial Management module covers a wide range of topics meant to help learners with knowledge on the role of Financial Management in commerce and industry. The module is concerned with identifying sources of financial resources and its application. It is also concerned with making investment decisions, cash management decisions and dividend policy among other decisions impacting on wealth creation, etc.
LEARNING OUTCOMES
At the end of this module learners should be able to:
1. Know and explain what financial management is
2. Know and explain the role financial management plays in business
3. Know and explain the financial resources of business
4. Know and explain financial, legal and tax support systems for businesses
5. Know and apply principles of business profitability
6. Know and explain the importance of budgeting in a business, etc.
COURSE CONTENT
UNIT 1: Fundamentals of Financial Management
UNIT 2: Financial, Legal and Tax Support of the Business
UNIT 3: Financial and Management Accounting and Reporting as the Basis of the Financial Management
UNIT 4: Management of Business Profitability
UNIT 5: Budgeting as the Instrument of Working Capital Management
UNIT 6: Financial Mathematics Fundamentals
UNIT 7: Working Capital Management
UNIT 8: Financial Assets Management
UNIT 9: Capital Value Estimation and Optimization of Its Structure
UNIT 10. Investment Appraisal
UNIT 11: Web search engines, web crawling and indexing
ASSESMENT
| Assignment 1 | 15% |
| Assignment 2 | 15% |
| Final exam | 70% |
| Total | 100% |
PRESCRIBED READINGS:
1. Brigham, E. F., 2010. Financial Management: Theory & Practice. 13th ed., South-Western College Pub.
2. Shim, J. K., 2008. Financial Management (Barron’s Business Library). 3rd ed., Barron’s Educational Series.
3. Brigham, E. F., 2009. Fundamentals of Financial Management. 12th ed., South-Western College Pub
RECOMMENDED READINGS
1. Benninga, S., 2006. Principles of Finance with Excel. Oxford University Press, USA
2. Pratt, S. P., 2010. Cost of Capital: Workbook and Technical Supplement, 4th edn., Wiley
INTRODUCTION
Strategic Management focuses on the value and process of strategic management. The module is designed to explore an organisation’s vision, mission, examine principles, techniques and models of organisational and environmental analysis. It examines the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership.
LEARNING OUTCOMES
At the end of this module learners should be able to:
1. Know and explain what strategic management is
2. Know and explain the basic philosophies of strategic management
3. Know and apply skills of using strategic management tools and Techniques
4. Know and apply different models of strategic management
COURSE CONTENTS
UNIT 1: An Overview
UNIT 2: Strategy Formulation
UNIT 3: Strategy Formulation: External & Internal Assessment
UNIT 4: Strategies In Action
UNIT 5: Strategy Formulation: Organization Al Process
UNIT 6: Strategy Analysis And Choice
UNIT 7: Strategy Implementation
UNIT 8: Strategies Evaluation
UNIT 9: Strategic Control
UNIT 10: A Case Analysis Framework
ASSESMENT
| Assignment 1 | 15% |
| Assignment 2 | 15% |
| Final exam | 70% |
| Total | 100% |
PRESCRIBED READINGS:
1. Dess, G. G., Lumpkin, G. T., Eisner, A. B., McNamara, G. 2013. Strategic Management: Creating
Competitive Advantages, 7th Edition, McGraw-Hill International Edition, McGraw-Hill/Irwin.
2. Hill, C. W. L. & Jones, G. R. 2008. Strategic Management: An integrated approach, 8th Edition,
Houghton Mifflin
RECOMMENDED READINGS:
Barry L. Williams (2013). Information Security Policy Development for
Compliance: ISO/IEC 27001, NIST SP 800-53, HIPAA Standard, PCI DSS V2.0, and
AUP V5.0. 2013. Boca Raton, Florida: Taylor & Francis Group.
Evan Wheeler (2011). Security Risk Management: Building an Information
Security Risk Management Program from the Ground Up. Massachusetts:
Elsevier Inc.
INTRODUCTION
Strategic Marketing Management introduces learners to essentials of marketing. As an essential component of business itself, marketing requires innovation. This module therefore brings to the fore the main issues of marketing including, the product-development process, identifying customer needs and generating concepts to address the needs. The module further examines case study on the practical aspects of marketing, innovation in forecasting and competitive pricing. Finally the module examines the concept of marketing metrics.
LEARNING OUTCOMES
At the end of this module learners should be able to:
1. Know and explain what marketing is
2. Know and explain what innovation is
3. Know and explain the importance of innovation in marketing
4. Know ad apply the principles on forecasting sales for innovative offers
COURSE CONTENTS
UNIT 1: Marketing Innovation
UNIT 2: Innovation as a management process
UNIT 3: New Product Development
UNIT 4: Consumers and new products: listening to customers
UNIT 5: Innovation process (steps, factors and organization)
UNIT 6: Idea generation to concept
UNIT 7: Develop innovative offer: creativity and design
UNIT 8: Forecast sales for an innovative offer
UNIT 9: Innovation launch program in the market: prototyping, testing and launch
UNIT 10: Case: Google Glass
UNIT 11: Innovation Competitive strategies
UNIT 12: Marketing Metrics
ASSESMENT
| Assignment 1 | 15% |
| Assignment 2 | 15% |
| Final exam | 70% |
| Total | 100% |
PRESCRIBED READINGS:
Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition, USA: Houghton
Mifflin Company
Belsch, G.E. & Belsch, M.A. 1995. Introduction to advertising and promotion: An integrated
marketing communications approach. Chicago: Irwin.
RECOMMENDED READINGS:
Burnett, J. & Moriarty, S. 1998. Introduction to marketing communication: An integrated
approach. Upper Saddle River: Prentice-Hall.
Cronje, G.J.de J., Du Toit, G.S. & Motlatla, M.D.C. 2000. Introduction to business
management. Cape Town: Oxford University Press.
INTRODUCTION
This course gives an an overview of the principles and methods of business research. It looks at the starting point in the process of research, which is identification of a problem needing research on, identification of research materials to facilitate research on the identified problem, collection of data and method for the same, sieving the data collected, compiling the report to the final research product.
LEARNING OUTCOMES
At the end of this module learners should be able to:
1. Know what business research methods is and how it is different from other research methods.
2. Know and apply the process of problem identification in research
3. Know what data is and is not relevant for the research intended
4. Know what the intended objective of the research is
5. Apply the research methods towards meeting the objectives of the research
6. Write and come up with an objective based research document at the end of the research exercise
COURSE CONTENTS
UNIT 1: The Role of Business Research
UNIT 2: The research process: An overview
UNIT 3: Types of research Problem Definition and the Research Proposal
UNIT 4: Exploratory Research and Qualitative analysis
UNIT 5: Survey Research: An Overview
UNIT 6: Measurement and Scaling Concepts
UNIT 7: Attitude Measurement
UNIT 8: Questionnaire Design
UNIT 9: Sample Designs and Sampling Procedures
UNIT 10: Basic Data Analysis: Descriptive Analysis
UNIT 11: Bivariate Analysis: Tests of Differences
UNIT 12: The Research Report
ASSESSMENT
PRESCRIBED READINGS:
Business Research Methods. Zikmund, Babin, Carr, & Griffin, 9 th edition, 2013. ISBN-10: 1111826927
Miles, M. B., & Huberman, M. (1994). Qualitative data analysis: An expanded sourcebook (2nd Ed.). Thousand Oaks, CA: Sage Publications.
Pocket Guide to APA Style. Perrin, 4th edition, 2012. ISBN-10: 0495912638
RECOMMENDED READINGS:
Pedhazur, E. J., & Schmelkin, L. P. (1991). Measurement, design, and analysis: An integrated approach. Hillsdale, NJ: Lawrence Erlbaum Associates Publications.
Publication Manual of the American Psychological Association, 6th edition, 2009. ISBN-10: 143380561or ISBN-13: 978-1433805615